Telecom Analytics for ARPU & Churn

The telecom market has grown incredibly fast over the past few decades and the introduction of new networks and services looks set to further fuel that growth. With high rates of churn and the constant introduction of new services, telecom operators have to work hard to create a personal relationship with each of their customers.

The Client

The client is India’s one of the largest telecom service provider with an offering mix of - wire-line, wireless and broadband (voice, data & internet) to business and domestic customers, with more than 10M+ subscribers.

The Need

The client required a solution that will provide total visibility across business processes and improve real-time decision making as well as predictive analysis by leveraging on the large amount of data generated by its operational systems across multiple locations and formats.

The Challenge

The client’s applications consisted of an ERP, CRM, Network Management & Billing system. Terabytes of data is generated by this system, adding complexities on business users to access the data generate reports and perform analysis.  Implementing business driven, operation specific, user-friendly BI layer by integrating different processes together was a challenging task.

The Solution

A strategy was defined for building a standard layer of business intelligence on Business Objects technology that will provide integrated data across multiple applications, departments & locations. Inteliment played an important role in this project working as BI service provider with client team, SI partner. Team Inteliment successfully delivered the design, development, deployment, training & hand over of project phase one.

The Business Benefits

• The Solution generated reports on Customer Acquisition and Retention helped client to design new marketing strategies for a long-term profitable relationship with customers.
• The Sales related analysis helped client to manage and optimize budgets
• The Solution was used to analyze the revenue leakage so as to develop strategies to increase revenue per user.
• The Solution helped client to optimize the network usage by letting it monitor & analyze several usage facts, resulting in high customer satisfaction levels.
• The Solution has empowered the key business users & top management on generating analytical reports based on the key parameters and outputs and automate – report alerts, exception reporting, what if analysis etc.